Ten steps for brands to develop their story to be revealed at Mumbrella360

Tim Burrowes

March 30, 2012 1:11

Ten steps brands need to take to discover their own story and tell it to their customers is the next curated session topic to be revealed for Mumbrella360.

In a session titled “If you must talk, tell me a story – entertain me, inspire me, OMG you’re boring me!”, Richard Parker, head of digital, at branded content creation agency Edge will explore ways that marketers and agencies can tell brand stories in entertaining ways.

According to Parker’s curated session proposal:

Today’s marketing landscape is a tough slog. It’s shifting under our feet. Audiences are increasingly fragmented and cynical.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Sophie Costello 5 Apr 12

In a marketing comms world which has become increasingly complicated and over-thought with multiple channel options, whilst also boasting simplicity and ease with 2.0/Gen-Y/Social Media – Edge’s sessions looks like it will bring us back to the basics… Engage the customer and have a conversation. Too much focus, attention & glamour is directed at all the modern means of HOW to grab attention, when WHAT you’re saying is most important. Looking forward to this session – as both a consultant for smaller agencies and an employee of a large corporate.

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