Ten to launch new multi-channel 10 Shake: ‘There’s no other offering like it on commercial FTA’
Ten will add another multi-channel to its network this year with the announcement of 10 Shake, a channel which will leverage the network’s relationship with parent company Viacom CBS.
The channel will be split between kids’ programming during the day and ‘edgy’ adult content at night, with Ten’s head of programming Daniel Monaghan saying there’s nothing like it elsewhere on commercial free-to-air (FTA) TV.
I wonder if we will be getting 10 shake in regional areas will have to wait and see,
With quotes like “There’s no other offering like it on commercial FTA … I appreciate that ABC has a strong kids lineup on their channel” and the fact that children watch Netflix, YouTube and everything on tablets; could this be the most irrelevent launch of the year?
Netflix is not commercial free to air
ABC isn’t commercial either? So I think it seems pretty relevant now.
Great to see another channel. Could it please have some local content and not just another dumping ground for American b-grade TV.
@whataboutlocal? American owned network, literally positioning the new channel as the destination to find its American produced content.