Ten ViacomCBS launches new ad product offerings for 2022

October 20, 2021 4:30

Ten ViacomCBS today announced at its Upfronts two new ad products – Dynamic e-Trading Placement and Happy Hour – which are set to enhance 10 Play in 2022.

In this new ad-format, Dynamic e-Trade Placements offers a real-time ad option for retail clients to showcase their inventory and products. “Advertisers will be able to dynamically change pricing, images and offers, every five minutes,” said ViacomCBS AUNZ chief sales officer, Rod Prosser.

Rod Prosser

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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