F.Y.I.

Tennent Sponsorship Management to handle Shute Shield

February 14, 2011 2:34

Sponsorship agency Tennent Sponsorship Management is to sell theadvertising rights to the Sydney Rugby Union’s Shute Shield.

The announcement:

Tennent Sponsorship Management has won the race to handle one of Sydney’s biggest winter sporting sponsorship and advertising opportunities, the Sydney Rugby Union’s star-studded Shute Shield Premier Rugby championship.

Tennent will handle all on-ground, broadcast media, including radio and television, as well as potential new online narrowcasting opportunities that could see the premier Australian club rugby competition viewed by millions of Rugby fans in both Asia and Europe.

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