Ten’s Offspring sees 32% catchup audience lift
Ten’s Offspring has seen a 32% bump in viewers of last week’s episode after seven day catchup numbers were released this morning.
The comedy drama, in its seventh season, saw its metro audience grow from 724,000 to 957,000, once broadcast catchup and online viewing was included, according to data from OzTam.
The data vindicates last week’s prediction from Ten’s programming boss Beverley McGarvey who said at the time: “All Australian drama series have seen some audience declines this year in terms of their overnight ratings. But Offspring’s audience will grow dramatically over the next week through TV and online catch-up viewing.”
Meanwhile, according to OzTAM’s overnight preliminary ratings, the second episode of Ten’s new season of Offspring, which aired last night, was down 130,000 metro viewers from last week’s debut metro audience of 724,000. Offspring was the second most watched across the 16-39s and 18-49s.
My OzTam chart this morning shows a 21.4% increase on timeshifting for last week’s Offspring from 724,000 to 879,000 not 957,000…..
Thanks for raising that David,
We were a tad unclear – and have now amended the story to hopefully make it a bit clearer. The increase included the 155,000 your chart shows you from catchup viewing (PVRs etc) and a further 78,000 from online catchup viewing.
Cheers,
Tim – Mumbrella