Tequila brand disappears, DAN is born
TBWA Group’s digital and direct marketing Tequila is to disappear in Australia.
The announcement:
SYDNEY, AUSTRALIA – Friday July 13, 2012 – Following the worldwide unification of TBWA’s digital operations,TEQUILA\Australia announced today that the agency is set to rebrand to TBWA\Digital Arts Network (DAN).
Digital Arts Network is the unification of TBWA’s proven digital talent, encompassing over 700 digital specialists within the network and initially rolling out in 18 markets, a global network footprint to rival any pure-play digital shop. The formation of TBWA\DAN creates a formal global structure for how TBWA approaches digital and integration, rooted in TBWA’s Media Arts philosophy that everything between a brand and an audience is media and that, increasingly, those touch points are digital.
“Extensive competencies, centres of excellence, multiple specialisms” and good ol’ “touchpoints”. Get yourselves someone who can write, DAN.