Terrywhite Chemmart scales retail media platform as brands look for sophistication

July 30, 2025 1:32

Terrywhite Chemmart has significantly scaled its retail media platform, a year on from its launch.

Speaking to Mumbrella, the brand’s head of marketing and retail media Janice Hoogeveen and retail media strategist Colin Lewis share how and why the network is evolving.

TWC Connect launched in July last year, built upon the Zitcha platform, designed to enable new opportunities in onsite and offsite media channels. It leverages the brand’s 620 pharmacies and has millions of customers, giving brands access to health-conscious Australians.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.