Electric car firm Tesla runs pop-up display marketing drive ahead of local launch
Electric car manufacturer Tesla will run a third pop-up ‘showroom’ in Sydney as it continues preparations for a major launch into the local market.
The US brand has already staged pop-up displays at Bondi Junction and in Pitt Street in Sydney’s CBD – where a car was hoisted up to the sixth level of Westfield Shopping Centre – and will next week move to Macquarie Centre in Macquarie Park. Visitors will be talked through the specifications of the car and can book a test drive.
The launch of Telsa in Australia marks the next expansion stage of the company which was founded by South African-born business magnate and PayPal co-founder Elon Musk in 2003.
Saw the Tesla at WBJ – uber sexy – hints of the AM DB6 about it – finally a car that is about the environment that doesn’t look like the back end of a bus. Well done guys. Oh and by the way the range on this car is unbelievable. check it out!
Car dealers must be shitting themselves.
As must a few luxury brands.
Just need to get a few more charge points up and running.
http://vimeo.com/46985148
Saw the Tesla at WBJ too. Very nice. The next week Suzuki had a couple of cars there, was quite a let down (hard act to follow!)
Wake me up when a couple of cars have been sold.
@Another Agency
There have been at least 200 pre-orders including mine that was built last week and arrives in December.
“We don’t need an agency, we’ll just copy what everyone else is doing”
I’d own a Tesla tomorrow if I had the folding stuff to do so.
I own a Nissan LEAF (100% electric) and it’s the smoothest, nicest car I’ve ever owned. Yes, I’ve heard all the “geez, you need a long extension cord” jokes – but the jokes on all of you as I drive past the petrol stations with you throwing $50 bills into the tank to prop up an Arab sheik.
Mine costs me about $5 to fill up at home (I just plug it in at night every 3 or 4 days) and that gets me plenty of commuting to work (the LEAF is the perfect commuter car) and running around at weekends.
Nissan’s biggest mistake is how they have (not!!!) marketed the car.
I wish Tesla all the best in Australia – it can only help with the electric car market.
A basic information is missing: when is it going to be shown in Macquarie Centre?