‘That’s not O-Kayo’: Sports streaming service Kayo promotes the cricket moments consumers can’t miss
Sports streaming service Kayo has launched its latest marketing push, promoting the Australia vs New Zealand Domain Test Cricket Series.
The latest ads introduce the line ‘That’s not O-Kayo’ as a response to someone missing critical points of the cricket, such as David Warner’s triple century.
The creative execution for Kayo draws on the historic moments of Australia’s recent test against Pakistan
The moments highlighted in the ads come from Australia’s recent test against Pakistan, with the text obscuring the moment in question. The campaign will be appearing across OOH, radio and digital throughout the course of the test series, with the digital and radio creative updated to reflect the highlights of the New Zealand test.
