The 80/20 View – the long read: How to accelerate the vaccine rollout with a data-led media planning approach
In a special edition of his regular column for Mumbrella, media analyst Ben Shepherd runs the numbers behind the vaccine uptake amid Australia’s ongoing COVID-19 crisis.
With most of the country in lockdown last week the mood was pretty bleak. For me it was lockdown #6, with Melbourne unfortunately being a city that has experienced more of this public health response than most cities in Australia.
With vaccines now being touted as the only way out of both lockdowns and the pandemic generally, how is it that in August of 2021 we are in this position? Seventeen months since the virus changed our lives here in Australia.
So, how did we get here? And how do we get out of it?
