The algorithm isn’t our enemy, but a friend wanting us to do better

Recent reports suggest the current model of online journalism is broken. It’s a topic both Jim Waterson, media editor of The Guardian, and Kyra Hatzikosmidis, head of public relations at Red Herring, tackled recently, collectively begging the question – where can we turn, in today’s media landscape, to ensure our voice is heard and the algorithm plays nice?

It’s a question we especially focused on when the social media gods waved their magical algorithm wands again early last year. But you know what? I think they made the right call.

It’s time we saw the difficult-to-master algorithm as a firm, but ultimately loving, shove in the right direction. After all, its aim was to force us to remember what it means to really connect, genuinely engage with those around us, and take stock of how we share our message.