The Athlete’s Foot celebrates unconventional sports people in BMF campaign
BMF is behind a new campaign for shoe retailer The Athlete’s Foot.
The first brand initiative for the company since the launch of the ‘Find Your Fit’ campaign pushes the importance of finding the right shoe to suit your sort of activity.
The campaign is driven by three documentary-style clips about people ‘finding their fit’ in how they exercise.
The videos include a husband and wife team of wife-carrying competitors:
Awesome! Well done.
What awesome ad’s! The best I’ve seen! Hilarious! Love them!
Cool ads…
I don’t get how this…
“The new campaign was required to engage emotionally with the consumer, announce our cross category offering and increase market share along with highlighting the importance of the right fit for you.”
…relates to the ads.
But they are still very good indeed.
Wife carrying is the best ad I’ve seen in a while.
‘Wife Carrying’ – Funny ad..very good casting and well shot..i would liked a few more close-ups of her face when she’s hanging upside down, but apart from that ‘great job’.
– Ian Stevenson
Director
http://www.ianstevenson.tv/
https://www.facebook.com/IanStevenson.tv.film
Love the ads but the end frame of the second one killed me when I saw the old man proudly holding a sign that says “CATERPILLERS”…
Correct me if i’m wrong but it shouldn’t it read CATERPILLARSr. The main banner seems to have the correct spelling but the smaller ones caught my eye. It just left an annoying touch to what is quite a nicely scripted series of ads.
@ spelling Nazi
Seems more like a joke. I agree it’s a nice campaign.