The Australian Census: will it crash the internet and can we trust the data?

If the internet crashes when one million people hit a site like Click Frenzy on sale day, how does the Federal Government expect its site to hold up with 15 million of us due to fill out the Census tonight, asks Alice Almeida?

It was November, 2012. I was at home on the couch in my pj’s, laptop ready and active, credit card details memorized, action purchase plan plotted out, I had told mum not to call – I was ready to bag a bargain!

Click Frenzy was launching in Australia that night and the promised deals were incredible! Nothing was going to stop me from buying designer goods for 20% of the normal price. And then…. The internet broke.

alice almeida- hitwise

We have all experienced it at some point. Whether it’s online sales, buying concert or airline tickets – it seems the internet breaking is not a rarity. Think Justin Bieber and Kim Kardashian nude (not together, god help us if that ever happens!) and how the internet practically melted.

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