The Australian creator economy grows by 3 million since 2020: Adobe
Adobe has released its latest data and insights on the Creator Economy from the Adobe Future of Creativity Study, which found that the Creator Economy grew globally by more than 165+ million creators over the past two years to 303 million. In Australia, the Creator Economy has increased by 3 million new creators (48%) since 2020.
Additionally, the study found that the Creator Economy is reshaping every aspect of culture and society, from the future of work to social causes to mental health.