The Australian: Twitterati have got our climate change stance wrong
The Australian has dedicated a full page feature to defending its stance on climate change, arguing that its position has been consistently misrepresented, particularly by those using social media to prosecute a “culture wars” campaign against it.
The Weekend Australian article by Graham Lloyd examined the newspaper’s coverage of the issue over the last five years, arguing that it has reflected a full variety of views although its own editorial line has always acknowledged the existence of climate change.
Stating The Australian’s position, it says: “This newspaper supports global action on climate change based on the science.”
The News Ltd paper has been at the centre of debate since academic Julie Posetti reported on Twitter comments about its policy made by former member of staff Asa Walhquist at a conference late last month.
Forget the science (or lack of it), from a purely marketing point of view The Australian is on the right track. The Age has been an unquestioning mouthpiece for the climate changers for at least five years and all it has done is make the paper preachy and drive readers away.
If I’m buying display space, where do i want my ad? I would suggest the answer is a paper with a demographic that more or less mirrors the latest election results. The Age on the other hand (and to a lesser extent the SMH) appears to believe that pitching itself to no more than 20% of the population is an astute strategy.
(see Mark Day’s column in The Australian’s media section today about the movement to “save” The Age)
Hilarious. I’m sure I remember a time when it was the press that was always the target of misrepresentation claims – looks like the shoe’s on the other foot now.
Personally I’ve stopped buying the Australian because in my opinion they seem to spend more pushing their own barrows rather than respecting our ability to make up our own minds based on what good journalists report.
It’s sad that our national broadsheet appears to me to have become such a narrowsheet.
Just my opinion. Don’t sue me.
No wonder it was nicknamed the Government Gazette towards the latter part of the Howard years.
@1 Even Oz fans don’t believe a word they print!
To spell it out, the Oz runs a full page saying it accepts climate science, and the first comment says they are right not to.
It’s like the old dinosaur thrashing about in the mud pit roaring and bellowing and whimpering as it sinks deeper and deeper.
Not long to go now .. . .
Just a minor correction, the academic you mention is Julie Posetti, not Julia.
Thanks
Thanks Elly. Deep down I did know that… (now amended)
Cheers,
Tim – Mumbrella
No worries, please forgive the pedantry!