The Avengers star Chris Hemsworth fronts Foxtel rebrand campaign
Aussie Hollywood star Chris Hemsworth is fronting an ad campaign for the new-look Foxtel.
The campaign sees The Avengers star walk through a mixture of Foxtel content, ending with the slogan, ‘The place where Foxtel lives’.
Heavy TV activity is supported by press, cinema, digital, outdoor, augmented reality and social.
“Hi Chantal and Claudine, this idea features Chris Hemsworth…”
Shortest pitch in advertising history, I’d imagine.
I don’t mind the ad. Chris Hemsworth looks fairly natural in it. I can’t say how I will feel after another 50 views though.