The Bachelorette builds on debut pulling 973,000 on a quiet night for TV viewing

bachelorette sam frostTen’s The Bachelorette built its audience last night at the expense of its primetime competitors with 973,000 metropolitan viewers tuning in for its second episode.

The result is up on its Wednesday night debut where the show, featuring last year’s contestant Sam Frost, drew 875,000 and helped Ten achieve a 15.6 per cent main channel share on what was otherwise a quiet night for TV viewing.

According to Oztam overnight ratings, no program drew more than one million viewers with The Bachelorette the most watched show of the night and across all the advertising demographics.

Over on Seven the X Factor ran from 7.30pm to 9.20pm and drew an average audience of 876,000, down on the 902,000 it drew last week when it was up against Ten’s The Bachelor finale. On Nine RBT pulled 678,000 at 7.30pm, Kings Cross ER at 8pm had 550,000 viewers, and The Footy SHow at 8.30pm managed 640,000, ahead of semi-finals for the AFL and NRL this weekend.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.