Don’t assume audiences will love your brand story – BBC.com’s Jamie Chambers
On Tuesday 23 October, four of the BBC’s content experts from New York, London and Australia presented a storytelling summit in Sydney. Here, Jamie Chambers, regional director ANZ of BBC World News and BBC.com, talks through the power of storytelling.
The BBC’s Jamie Chambers opened the broadcaster’s sponsored Mumbrella Storytelling Summit last month
Putting it bluntly, not everybody cares about your brand’s story. We see the role of a good media partner is to understand which of those stories are going to best resonate with our audience and, most importantly, deliver on your campaign goals.
BBC.com offers up-to-the-minute international news and in-depth analysis for PCs, tablets and mobile devices to more than 4.5 million unique browsers in Australia each month. As the most trusted global news brand, audiences come to BBC.com for reliable, global perspective to news and lifestyle content.
