The biggest podcast mistake brands make is thinking: if we build it, they will come
Podcasts may be the smart way to whisper directly into your customer’s ear, but how will they hear you above the voices of a million alternatives? Mamamia’s head of content Holly Wainwright explains.
“We need a blog,” said every brand back in 2012. “A place where we can share the message of just how very excellent and unique our product is. Somewhere we can be ourselves, talk directly to our customer, cut through all that noise. Somewhere we can be heard.”
Now, it’s happening again.
“We need a podcast,” said every brand in 2019. “A place where we can share the message of just how very excellent and unique our product is. Somewhere we can be ourselves, talk directly to our customer, cut through all that noise. Somewhere we can be heard.”
