The biggest PR wins and fails of 2018
From a cricket scandal to outrage over the placement of Bunnings’ onions, 2018 certainly had some unique PR moments. Here, InsideOut PR’s Nicole Reaney takes a look back at some of the biggest wins and fails of the year.
From fails to fortune, 2018 has seen its fair share of organisations dominate the headlines. Here’s a rundown of what made news this year.
Cricket scandal
The year commenced with the blatant cricket cheating scandal that caused a global media storm. With players and the sport impacted, and an independent review revealing a ‘winning at all costs mentality’ a major rebuild of the culture of cricket is needed to rebuild public trust and connection with the sport and players.
The University of Adelaide incident wasn’t a Uni issue, although its citing here certainly shows there was collateral damage.
The “mansplaining” image belonged to an ad by a State Government agency, Renewal SA (as can be seen by the logo at the bottom right). The University of Adelaide ad was adjacent but separate.
It never had ties to cut.
(No affiliation.)
Adelaide Uni still copping it for that Renewal SA billboard… it’s not even theirs (their logo is on the billboard alongside the mansplaining one).
Del Amitri’s song “Nothing ever happens” was definitely written about Adelaide.
They cant keep the lights on but a fence featuring an ad with a bunch of people standing around talking caused a social outrage – Seriously?
Adelaide – Australia’s 3rd world wasteland….
Any proof that the Cathay Pacific mistake increased ‘brand appeal’? Or did a few lol’s on social media lead to that conclusion?