The Bledisloe Cup All Blacks vs Wallabies game a win for Nine

September 16, 2022 10:00

The Bledisloe Cup game on Nine which saw the New Zealand All Blacks claim victory 37-39 against Australia’s Wallabies at Marvel Stadium in Melbourne topped non-news programming on Thursday night.

The match saw 524,000 metro viewers tune in, while also winning key advertising demo 16-39s. The pre-match game was watched by an average metro audience of 356,000. The game recorded a Live BVOD audience of 63,000, an increase of 92% YoY.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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