The Block: Triple Threat winner announcement down on last year but still breaks 2m viewers
The Block: Triple Threat finale drew 2.027m for the winners announcement, with Melbourne couple Darren and Deanne Jolly winning after their apartment sold for $2.29m, with the couple picking up $935,000 in winnings.
Nine saw 1.971m metro viewers tune in for the auction part of the show, with 1.645m watching the grand final episode. The winner announcement, the auctions and the grand final were the the top three most-watched show across the key advertising demographics (16-39, 18-49 and 25-54).
Last year’s winners announcement for The Block: Fans v Favs pulled in 2.18m metro viewers, with 2.156 tuning in for the live auction element and 1.884m watching the final episode. The Block: Glasshouse, airing in the second half of last year, grabbed 2.764m metro viewers, with 1.796m tuning in for the rest of the show.
what % of the ads were not promos for upcoming shows? A calculated move to drive adoption of other content or can’t sell the inventory?