Features

The Block’s EP and Nine’s Sarah Stewart on why the show delivers for its clients

With the 18th season of The Block returning to screens this Sunday, Mumbrella’s Emma Shepherd speaks to Nine’s director of content partnerships and client experience, Sarah Stewart, on what the show provides for brands, and how it delivers year on year, while the show’s EP, Julian Cress shares the importance the role of sustainability plays in this season and what demos the show aims to attract.

Emma Shepherd

August 3, 2022 10:05

Nine’s director of content partnerships and client experience, Sarah Stewart, tells Mumbrella the reason brands stay with the show each season is because The Block delivers year-on-year for its clients.

“It’s all about finding what the brands’ messages are, and working out how we can create bespoke integration for them that works for both the show and the brand that we’re working with,” says Stewart.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

9 Now Bluescope Steel Colorbond Domain Ford hipages Julian Cress Mitre 10 Nine Nine Entertainment Co Red Earth Energy Sarah Stewart Scott Cam Scotty Cam Suncorp Bank The Block The Block: Tree Change