The Body Shop launches ‘sleep deep experience’ in latest PR campaign from One Green Bean

Kalila Welch

August 24, 2022 8:59

This month, B-Corp certified cosmetics brand The Body Shop launched its ‘sleep deep experience’ to spearhead a new PR and social campaign for its wellness range, via Havas PR agency One Green Bean (OGB).

The campaign was built around results of The Body Shop’s State of Sleep survey, which surveyed a nationwide sample of 1072 Australians in partnership with YouGov. The findings revealed that one third (34%) of Aussies are only sleeping up to 6 hours in a typical night and more than one in four (28%) don’t have a consistent sleep routine, despite spending almost $5bn on sleep enhancements over the past two years.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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