The Bottle-O promotes good value booze and good value people via Dig

ALM liquor store chain, The Bottle-O is celebrating everyday Australians in its latest campaign from creative agency Dig, ‘Good value booze, for good value people’.

The agency – formerly known as Channel T – was first appointed to Australian Liquor Marketers (ALM) strategy and creative account in October 2020 and has since created a number of works for The Bottle-O, including an integrated campaign and the ‘Fridge O-Doption’ campaign.