The Brits are mad for it, but are Aussie marketers ready for Oasis fever?
The Oasis tour is set to inject more than A$2.1 billion into the UK economy, and as more brands dive on board, the message for Australian marketers is clear: You should be ‘mad for it’, writes marketing consultant Kieran O’Donnell.
“The guns have fallen silent. The stars have aligned. The great wait is over.” That was the announcement confirming the Gallagher brothers, Liam and Noel, were reuniting – but its marketers, not just fans, who should be paying attention to the Oasis25 reunion tour.
It’s fair to say that when tambourine sales surge a whopping 155% in just three months, something big is happening.
It’s not the tambourines either, or the bucket hats, which also leapt 79% year-on-year, according to Klarna data. It’s not even the inexplicable parka boom, with sales up 52% in a month, despite the European heat wave.
