The c-suite is neglecting LinkedIn at its own peril
CODI founder and co-director Lisa Teh suggests the networking site is being overlooked by the sector who stands to benefit from it the most.
If you’ve been struggling to find the right people to hire, you’re not alone. There’s a war on talent and companies need to do everything they can to get an edge on their competitors.
Despite it being the world’s largest business focused social media platform, 99% of companies are under utilising the power of LinkedIn when it comes to hiring. Its ability to drive lead generation and build thought leadership is well documented, but few companies are executing an industry leading organic content strategy to engage and attract top talent.
With the current LinkedIn algorithm favouring content posted on personal pages over content posted on business pages, there is a huge opportunity to get the executive leadership team active on the platform posting content centered around the key content pillars of your business. This can be in a range of different formats including video (a fantastic way to show passion and personality), articles (great way to build thought leadership) and text posts with an image (the algorithm is pushing this at the moment).
