The case for investing in independent publishers and news media
Scott Purcell, co-founder of Man of Many, argues that independent publishers and news platforms are not just another channel for ad placements – they represent a unique opportunity for advertisers to engage with audiences in a meaningful, impactful way.
In recent times, the discourse surrounding the state of the media has been rife with criticism and concern. From the operational shortcomings of the News Media Bargaining Code, to broader media consolidation issues and the evolving landscape of digital content distribution, many valid points have been raised by voices across the spectrum.
As someone deeply entrenched in the media industry as co-founder of Man of Many, I find myself nodding in agreement with several of these observations.
The challenges are real, and the solutions complex. However, where my agreement finds its limit is in the recurring narrative that fails to appreciate the intricate value that aligning with independent publishers and news media offers to advertisers.
This oversight is not just a small misstep; it’s a significant blind spot in understanding the power and potential of media today.
