The cobra effect is poisoning digital marketing
Richard Shotton uses the tale of Delhi’s cobra bounty as a warning against setting ill-thought-out digital marketing targets.
Of all the decisions made by the colonial governor in Delhi, offering a bounty for dead cobras was one of the worst.
It had seemed a sensible policy. After all, cobras were a deadly hazard that needed culling. But as the governor had limited manpower at his disposal, he needed others to conduct the cull. So, a small bounty was offered for every dead cobra handed in to the authorities.
Credit: Boris Smokrovic / Unsplash
….so I shouldn’t wander around Delhi without any shoes on?
Well written article, I enjoyed reading the examples mentioned here which give a little humour to the article without it losing its focus and it made perfect sense. One thing for sure before travelling to Delhi ensure you know the first aid in case of snake bites and don’t try to suck out the venom