The Coca-Cola Company appoints Imperfect Circle to Sprite’s integrated brand experience account

The Coca-Cola Company has hired creative startup, Imperfect Circle, to lead the integrated brand experience for Sprite across the ASEAN region. The move to Imperfect Circle will not affect the accounts in Australia and New Zealand.

The news comes after VMLY&R regional operations director, Jeremy de Villiers, departed the agency to become Imperfect Circle’s chief operating officer.

Creative startup Imperfect Circle has added Sprite to its client list

The addition of Sprite to its client list will expand Imperfect Circle’s operations from Sydney and Shanghai to Singapore.