The Daily Aus launches second newsletter vertical to combat potential Meta shut down

May 6, 2024 9:15

The Daily Aus (TDA) has launched a new newsletter vertical in an effort to move its audience away from Meta while uncertainty remains about the future of news on Facebook and Instagram.

The new vertical – a dedicated sports newsletter – follows TDA’s tagline of ‘Now It Makes Sense’, hoping to make sports news accessible and understandable for young Australians.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Billi FitzSimons Meta newsletter newsletter vertical sports TDA The Daily Aus

1 COMMENTS

Nai 6 May 24

They seem to be overhyping these Meta changes to promote their newsletter. The changes are clearly about news links on Facebook, not organic Instagram posts which there’s essentially no distinction between on someone’s feed except for how much someone engages with them and therefore what their personal algorithm promotes.

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