The data doesn’t show that the mummy blogger era is ending anytime soon
Mia Freedman this week sparked debate within the Australia blogosphere after questioning if the end of the era of the mummy blogger may be near. Lorraine Murphy argues the data shows this isn’t the case.
Great marketing campaigns come from great listening.
Using our ears is an often under-rated tool and can be the bedrock in creating content that truly engages, educates, entertains and inspires.
But in order to do that, we need to really hear what the customer has to say.
Great information, thank you.
A question if I may please. I note the age demographic you found in your stats and am wondering how much you think that represents the audience generally and how much it is a reflection of the type of blogs you represent? Absolutely no criticism intended, just curious.
Thanks
Jan
I thought the most interesting thing about this data is that 92% of the sample it’s drawn from are women. I look after about 20 Facebook pages and have noticed that on all of them (and they cover a wide variety of markets) the audience is about 75% female and 25% male. This has suggested to me that social media is largely a female media, and men are going elsewhere (and hence the low numbers for hard news sites)
“Mummy bloggers” helped Mia Freedman build her business for free. Don’t bite the hand that fed you Mia – it will backfire. The era of “mummy blogging” has just begun.