The detrimental impact of gender-based advertising
Yvonne Januschka, vice president at Shutterstock APAC, examines the role and responsibility of gender in advertising.
Whilst we’ve made significant progress in Australia, gender-based advertising still exists (despite being met with intense public backlash). Unlike countries such as Britain, Norway and France, Australian legislation does not regulate sexist advertising.
Gender-based advertising – no matter how subtle – can have a detrimental impact on both the brand attached, and wider society.
As the creatives playing a role in this type of storytelling, we must do better to ensure outdated depictions of gender roles are a thing of the past.
