The difficulty of saying goodbye to Alan Jones

Nine Radio inherited quite the conundrum with Alan Jones. Sure, he can boast political influence and unrivalled audience share figures, but nothing comes without a price. So how do you say goodbye to somebody like Jones? Nine Radio’s Tom Malone speaks to Mumbrella’s Vivienne Kelly about the ‘intelligent, warm, witty, funny’ human being who’s been behind the microphone for decades, and whether this perception stacks up with reality.

At the tail end of 2005, I was sitting in the Year 12 common room at an inner-west girls’ school. I use the phrase ‘common room’ loosely as it was more ‘demountable building which schools so commonly rely on now instead of building actual infrastructure’ than it was ‘purpose-built room for 17-year-olds’.

While in there, a classmate began boasting about how her brother had been down at what we now know as the Cronulla race riots.

Living in the very insular world that I did at the time, I could not fathom why somebody based in the inner-west of Sydney would bother to travel all the way to Cronulla to “take back our beach” and scream about “ethnics”.

Looking back, I’m now further befuddled. The rioter was allegedly inspired to go down there based on comments made on radio by Alan Jones. 19-year-old guys listen to Alan Jones? That’s certainly not the demographic the media so often reports on when it talks about Jones’ rusted-on audience.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.