The Factsination doubles down with TVCs and media funding
The advertising collective behind the vaccination drive campaign @TheFactsination, has doubled down following industry support, with media organisations “generously donating millions of dollars of advertising inventory to support the campaign”.
This will see a TV campaign aired this week with support across outdoor, radio and digital advertising, as the ‘fight fear with facts’ campaign encouraging Australians to get the vaccine gets a wider rollout.
Hardhat co-founder, and campaign spokesperson, Dan Monheit said: “The success of the @TheFactsination campaign to date has exceeded our wildest hopes. Within a week, and without a cent of paid spend, the campaign reached more than a million people on Instagram alone, and millions more across Facebook, Twitter and LinkedIn.
