‘The first time agencies have worked together on one topic’: An inside look at CPRA’s ‘Migration Taskforce’

December 13, 2024 9:47

An unprecedented collaboration between the Communication and Public Relations Australia (CPRA) and 15 leading comms agencies advocated for changes to Australia’s skills visa programs – changes that were made official this past week. Today, we take an inside look into the two-year campaign.

This week, the Australian Government added public relations to its Core Skills Occupation List, allowing international talent to access an employer-sponsored Skills in Demand visa.

The CPRA was a leader in advocating for this change through its ‘Migration Taskforce’, that had support from a number of the country’s leading PR agencies – Herd MSL, Havas Red, WE Communications, Ogilvy PR, Sling & Stone, Sefiani, The Haus, History Will Be Kind, Icon, Porter Novelli, Burson, Agenda C, Mango Communications, Salt & Shein, Thrive PR, and The Savage Company.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

comms Communication and Public Relations Australia CPRA Migration Taskforce PR public relations reform Shane Allison Skills in Demand visa visa reform

1 COMMENTS

Miss Manners 16 Dec 24

I do not consider PR an industry requiring a high degree of skill beyond an O-Level in English. Furthermore, they should be collaborating on training and elevating from a selection of locals rather than importing the issue of local unemployment and non-career pathways for Australians

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