The ‘Fresh Food People’ are elves picking and preparing the best produce in Woolworths’ Christmas campaign
A Santa’s workshop-esque cottage is the star of Woolworths’ Christmas campaign, in which the ‘Fresh Food People’ are garden elves picking and preparing the best ingredients for a holiday feast.
Created by M&C Saatchi, the 30-second TVC called ‘Picked for Christmas’ launched overnight, to the soundtrack of ‘Sleigh Ride’. “Imagine a place where some very busy people are getting everything ready for your Christmas,” the ad begins, before showing birds helping with cherry picking, carrots for Santa’s reindeer growing, and a magical mango tree replenishing itself with the seasonal fruit, all ready to be transformed into a Christmas meal.
https://www.youtube.com/watch?v=Koa7FqOET_M&feature=youtu.be
Woolworths marketers know their playbook inside out and they understand their customers perfectly.
Ok.
This ad got me excited. It’s only days away from Australia’s three month cherry season. You beauty!
I’m more of a mango girl so would love to have that magical mango tree in my backyard.
Better than recieving a smug order from Curtis Stone for the 10000th time
“Australia….”
Whatever mate, you don’t even live here anymore.
I just fell asleep zzzzzzzzzzzz.
Still 100x better than Coles though.
Yeh, that’s all those boring marketing dudes from Woolies getting in the way of greatness lol
As far as Australian supermarket Christmas ads go this year, I thought it was one of the best…..with good choice of music. Just a shame they didn’t dial up the magic a little more.
Cannot get those Jing Jingalings out of my brain.I give in I will buy a ham!
I love this! A refreshing, simple ad that has no political agenda just the innocent joy of food and fun! They’ve hit the nail on the head for their target audience. I know my kids will be begging me to shop at Woolies because of this ad!
They nailed it!
You see, this is how a campaign should be created. This reminds me of the magic of Christmas – at any age. Still on a long way off from international supermarket campaign standards. Well done Woolworths. By linking their campaign, in this way, it also demonstrated why the will always own “the fresh food” space.
But it magically appears on trees?
Looks horribly artificial.
Wayyy better then Coles! Woolies is far superior in all areas, including marketing!