The girl on the swing returns for Almond Breeze’s first integrated campaign
Almond Breeze has continued its ‘Breeze the Day’ platform in its first integrated campaign.
The campaign sees the return of the girl on the swing, this time in a TVC, demonstrating the lighter feeling a person experiences after drinking the brand’s almond milk.
Breeze the Day was first launched in 2017 with an OOH campaign that displayed the tagline ‘Quality almonds are all it takes’. A second iteration appeared in 2018 with the line ‘The world’s favourite almond milk brand for taste and quality’ that appeared on billboards, in shopping centres and across social.
Looks a lot like a So Good ad from 2013.
…if you compare it with this latest gem from them.
https://www.youtube.com/watch?v=B5dwHWQo5ZU