The Guardian Australia announces Ben Wiles as VIC, SA state sales director

The Guardian Australia has appointed Ben Wiles as the new state sales director for Victoria and South Australia. Wiles, who has over 15 years of experience in media sales, will focus on driving growth across various digital platforms and integrated sponsorship campaigns.

The announcement:

The Guardian in Australia has appointed Ben Wiles as state sales director for Victoria and South Australia.

Wiles brings more than 15 years’ experience across media sales and commercial strategy, with a strong track record of building long-term agency partnerships and driving revenue growth at Are Media and Bauer Media Group.

In his new role with the Guardian, Wiles will lead state sales strategy and agency alignment for VIC and SA, driving growth across digital, audio and video, and integrated sponsorship campaigns. He will report to Danika Johnston, director of commercial partnerships.

Ben Wiles said: “The Guardian’s commitment to quality journalism and its trusted, premium environment creates a powerful platform for brands looking to drive meaningful outcomes. I’m looking forward to working closely with our agency partners across Victoria and South Australia to deliver smart, effective solutions in a rapidly evolving media landscape, alongside an incredibly talented commercial team.”

Wiles joins the Guardian as it advances its transformation project, expanding video and multimedia capabilities through more collaborative ways of working globally. This is creating fresh opportunities for advertisers to align with major cultural and news moments in a trusted, premium environment.

For more information contact: aus.media.enquiries@theguardian.com