The Hallway experiments with swapping freelancers desk space for services rendered

Sydney agency The Hallway is experimenting with a new business model leasing out agency desks to freelance specialists in return for a set number of contra hours each month to work on Hallway business.

Agency founder Jules Hall said the model had been developed to give the agency access to specialists it could not afford to maintain on a full time basis, but still giving it continuity.

He said that while all agencies relied on freelancers to help manage the ebb and flow of work while maintaining margins, the drawback was the right freelancers and people who understood and fitted in with the agency’s culture were not always available.

Hall said the approach gave the agency talent on tap without impacting its margins.