The happy story of Frankie mag – but would it have worked on its own?
Want to know how you start a successful magazine?
If you get the right people and the right backing, you can make it sound easy.
Or that’s certainly seems to be the case, listening to Frankie founding editor Louise Bannister.
I like Frankie’s content… it discusses interesting real issues. Unlike the other superfluous garbage you read in other youth mags.
A friend’s niece (she’s 15) was reading it …..and I also found a copy on my neighbour’s dining room table (he’s 31).
Quite a large difference in age between them. Perhaps that’s an indicator of success?
Could they have done it alone? Not on your nelly. Having a great idea but being way undercapitalised is the number one route to failure in the mag game.
I was there when she presented, it’s inspirational. As with any venture or ‘dream’ there’s always a chance it may fail. I personally thought they still could have made it on there own, although it would have take a bit longer. The mag speaks to an audience on a level like no other mags that are out there, and that’s what makes it a success.
Well… they could have, but they’d probably have no hair, no savings and no staff by now. It would have been hard enough even with the backing of a bigger company.
Probably not. There’s no doubt it’s filled a gap in the market, us Frankie readers thirst after the next installment and there’s nothing out there like it however keeping the right balance between advertising pages, advertorial and great stories must be difficult and I’m sure its current format of minimal advertising pages would have been impossible without a good deal of backing. Love Frankie!