The Insurance Council of Australia fights industry talent shortage, via new M&C Saatchi Group campaign

Australia’s general insurance industry’s representative organisation, the Insurance Council of Australia (ICA), has rolled out a first-of-its-kind platform with the aim of recruiting more people to the industry, via M&C Saatchi Group.

The campaign’s creative work features industry employees “working in roles that people might not know exist in insurance”, allowing audiences to learn more about what the general insurance sector can offer in terms of career opportunities.

There are three workers so far – an AI solutions leader, a disaster response manager and bushfire prevention engineer.