‘The land of lost deductions’: H&R Block launches its first campaign from The Works

H&R Block has launched its first campaign from The Works, which won the creative account in March, ahead of tax time.

The ad takes place in ‘the land of lost deductions’, a store room of boxes, objects and cars that people could have claimed on their tax returns, but missed out.

Damian Pincus, founder and creative partner at The Works, said in a statement: “Tax time can often be a daunting prospect for many who are trying to navigate the complexities of what they can and can’t claim as deductions. The Land of Lost Tax Deductions shows that by using experienced H&R Block tax experts, Australians can ensure they are securing their maximum return.”