The livestream shopping revolution hasn’t happened in Australia … yet
Social media companies are punting on livestream shopping to be the next big thing, but in Australia, the questions remain as to when, and how.
The eleventh day of November came and went unassumingly in Australia, but in China, the biggest online shopping festival known to the e-commerce world, Alibaba Singles Day, was making a splash.
In a flurry of brand promotions and sales events, more than 300 million consumers this year have tuned in to one single promotional channel – livestream rooms.
According to figures released by Alibaba, during the entire 2022 Singles Day sales period, 62 influencer and merchant-run livestreaming channels surpassed CN¥100 million (A$20.86 million) in gross merchandise value, and 632 channels surpassed CN¥10 million (A$2.08 million).
