‘The market is short’: Why Kyle & Jackie O Melbourne expansion is good news for advertisers and brands

The major contract extension for Kyle Sandilands and Jackie ‘O’ Henderson won’t just be good for them and the KIIS network, it’ll also be great news for brands and advertisers, according to the boss of ARN.

Speaking to Mumbrella this week about the deal, CEO and managing director Ciaran Davis had a blunt response when asked about his views on the current landscape of the advertising market.

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