The millennials shall inherit the earth (and marketers should pay attention)
Millennials are set to become the world’s most powerful consumer cohort, but are financial institutions pivoting their marketing activity quickly enough to best reach and engage them? Facebook’s Head of Financial Services, John Arnott, explains how they may be missing a trick.
Financially illiterate. Self-interested. Smashed avocado. These are a few of the lazy stereotypes bandied about in society regarding millennials today.
But the truth couldn’t be more different, as we’ve discovered in compiling our new Connecting With Millennials retail banking report, which reveals insights that should not be ignored.