Ubet focuses on the thrill of having a bet in first campaign from The Monkeys
Ubet has unveiled its first brand campaign since rebranding from TattsBet with the new ads tapping into the excitement and thrill around having a punt.
The campaign is the first from The Monkeys since the business was pitched 12 months ago and aims to position the brand in a fun and social light as opposed to focusing on the “winning is everything” mentality.
https://www.youtube.com/watch?v=9RMy8uDhufM
Ubet general manager of brand Penny Glasson said: “We knew we needed to review the entire marketing approach, from strategy to creative. The business undertook an extensive research program, which identified the motivations behind why Aussies punt. The output was really compelling.”
was that the holding vo?
Invest in research
Develop generic understanding of punting
Create ad devoid of an idea or a reason to even care
Stick logo on the end so that people know who paid for it
Write press release saying “this will set the brand apart in the category” because that was the brief
Waste of time, money and talent.
Ubet, we’ll profit.
Anyone else immediately think of Uber?
This is disgraceful. How dare anyone try and glorify betting by associating their appalling brand with the spirit of the Anzacs and two up. That’s just one part of how bad this is. Makes me cry for our industry.
I think we’ll all look back in 10 years and say “I can’t believe the Government used to allow gambling advertising”.