The Monkeys reveal first work for Yellowglen wine

Need those tap shoes. Stat.

What about that list of credits? No wonder ads don’t work anymore… with all those salaries associated with a 60sec piece of film, how could it ever repay the original investment?

Ooop’s 0:00 to 0:04 why are his pants shorter on these shots and then longer from 0:05 onwards. Lol

Would love to see agencies only get paid if the advertising actually helped sell the product it was advertising.
That way you wouldn’t see 30 people listed above get it wrong.

@Horsecakes – err, if it didn’t, the industry wouldn’t exist. Simple. Now, if marketers actually were prepared to remunerate based on effectiveness, they’d have to give up copywriting and art directing. Afterall, you can’t hold someone accountable when it’s not their work.

I love statements that presume advertising exists for its own sake.

And sorry I should have started by saying… lovely spot from the Monkey’s… well done.

These credit comments are tedious in the extreme.
And clearly written by the junior jet-clubbers of the industry.
To the un-initiated, a normal tv ad would require an agency, which would in this case plan the new strategic direction for the brand and write the script. And a production company to film it. With me so far ‘L plate marketeers’?
Now since this lives online, where you are now, you need developers to build it and creatives to make it look nice.
Now you understand that, you can see why there are so many credits. But you probably come from the ‘internet is free’ place, and ask your agency to do me a viral with a banner ad budget.
Where the original investment will be repaid is probably in the fact that at this point the agency has ‘over invested’ in this new direction but will reap the rewards over the coming years, as this brand direction proves successful.
This is a big ad that will stick in people’s mind as they go to the bottlo and realise you can get what now looks like a premium product, with a premium ad, for little money. So with this in place, Yellowglen will slowly lift the price to reflect its premium nature.
Now if you haven’t had enough experience to work this out, buy a ticket to the circus, the next Mumbrella conference or even watch the Todd and Russell show, But please, think before you post.
Ignorance is not an attractive or a redeeming quality.

^^What they said^^

Touchy!

Dear ‘Enough about Credits’. My name is Richard Wylie. I used to own an ad agency called Ursa… sold it to Clemenger… and am now looking to create a new and more efficient ‘fat free’ comms model… that can withstand the test of ROI in weeks… not years. Stay tuned…

It’s here already.

And called google.

Stoner Ad of The Month!
#Respect

Stopping power. Engaging.
And after you’ve seen it a few times (which I’m assuming the media buy will take care of) you’ll get who it’s for.

As an arms-length uninterested viewer – this is a bloody good piece of film that will make people reappraise the quality of the brand, and get them to think twice at the fridge door – which is what it’s meant to do. Really, really well executed. For those of you whining about the length of the credit list: take a good look at a top-tier campaign. If you don’t believe you need each of those disciplines working on your brand then it’s not surprising we haven’t heard of you. If you can’t see how this will work as an investment for the brand then you shouldn’t be in the business.

Hey Tim (Burrows), is ‘An Admirer’ from the same email origin (ie the same person or agency) as ‘Enough about credits’? Thanks. rW

Stunning, engaging, beautifully shot, great effects, great sound, oozing with class. In particular the shot as he’s dancing on the ceiling, sparks flying around the chandelier then he backflips to the floor….too much awesome, I had to look away. I was exported. Job done.

Hats off to the entire team, especially Christopher Riggert. If you don’t know his work, you should…Dodge ‘How to change cars forever’, the Brother TVCs (hilarious), Toyota Yaris Air Craft Carrier (even more hilarious), Steinlager Pure beautiful. Marvellous work.

Typical. Yet another brand from the Fosters stable, being tarted up and sold as premium.

The ad will work. The masses will buy Yellowglen and the price will get hiked.

I will continue to swerve this mass produced awful sparkling wine.

Tap dancing – h’mmm?

Enough about credits, who are you?
Have you ever tried to increase the price of wine in Coles or Woolworths?
Surely you don’t think consumers still notice, believe and remember television advertising in 2013?
Why are you right and the owner of one of Australia’s most successful recent advertising agencies wrong?

@Enoughaboutcredits

Read please!!! you claim “This is a big ad” but its only for cinema. don’t think you are going to get the reach, with a big ad. this is small time.

You ego has been hurt as you invoice the client for the work that they have clearly over paid for.
If its part of a bigger campaign, which you will squeeze the client for more dollars telling them things are build over time. well how much time?

I’m with Richard Wylie, you are on the right path and building an agency model that includes RIO. I’m from the client side with budgets that work to ROI, different to an agency model, where you are looking to burn cash. The old days are over.

And FYI i have worked more days in this industry then you have had hot dinners.