The most inspirational stuff I’ve seen in Cannes
In this guest post, Naked’s Adam Ferrier shares the things that have excited him at adland’s top festival this week.
I think I’ve got a bit of a man-crush on Nick Worthington, ECD at New Zealand’s Colenso BBDO. Is that ok to say?
He chaired the judging of the Promotion & Activations jury, and apparently left a little card on every juror’s desk saying ‘See the good in everything’. How sweet is that (although it didn’t help the work we had in his categories move from shortlisted to a Lion)?
Gorgeous work! I had tears.
Brilliant post.
With number 3. you have it saying Fed Ex when it was an American Express campaign. Just thought it was worth highlighting.
Thanks Scott – duly amended.
Cheers,
Tim – Mumbrella
Ferrier, thank you for bringing to my attention great work, but I fear I’m going blind. Why does it take awards and industry comment for me to see it. I’m a consumer too. The delivery of these great ideas fails the campaign and that’s not laying blame on a media agency. Our media landscape is a bit bland, perhaps, and that’s down to our collective design.