The most rock and roll press pack ever?
Dr Mumbo loves a good PR stunt.
The didgerido on the desk in today’s Mumbo Report video came attached to some PR from APN. Cup cakes and even a handwritten press release have also previously briefly caught his attention.
But a stunt by PR agency Cav Con takes the biscuit for originality. (If originality can take biscuits, that is.)
The PR agency is helping launch a new variant “rock and roll edition” of Absolut vodka. The product is funky enough as it is, with the bottle coming in a studded leather skin. It’s also been endorsed by Wolfmother, with the band featuring in an online backstage tour.
Love it! Absolutely love it!
I would pay $100 for this as a gift to a music lover.
Great impact.
As a brand, Absolut never fails to deliver. Absolutely ingenious.
alcohol gift for a journo; absolutely
Free booze. You can’t loose.
Cliche… boring.
Hear, hear, Ben. But you’ve got to do something different to attract attention if you’re in that PR sector. @prlab
In the words of my predecessor, “it’s too expensive to send items to Melbourne.” There’s a collective pall over our section of the office that only a studded leather Vodka bottle could lift.